Storytelling is a buzz word.
People say you need to be authentic and genuine when it comes to marketing your brand or business, but how do you actually do it? We have so many distractions, media outlets how can you stand out in this crowded marketplace?
As I am constantly working to improve my craft to become a better a videographer, editor and storyteller, I came across two great resources (which are listed below).
Ted Talk Link: https://youtu.be/KxDwieKpawg
HBR Article Link: https://hbr.org/2014/10/why-your-brain-loves-good-storytelling
Below is a video that highlights 3 key takeaways I gathered from my experience and time spent researching what makes a great storyteller.
While you can watch more in the video itself, I’ve found that while, yes, the tools are important, an effective story stems from the mindset of the person (and team) bringing it to life.
I hope this brings you value.