Amobi is a professional soccer player drafted in the first round (6th overall) of the 2010 MLS SuperDraft by Philadelphia Union.
He is also the founder of A Frugal Athlete. A blog provides an insider's look into the personal financial playbooks of professional athletes.
We connected at an event in San Francisco, California.
After 8 years in Major League Soccer, Amobi found himself in unfamiliar territory… free agency. He’s always been signed and had a team to play for, this year was going to be different.
He wanted to share this story, but wasn’t sure how to do it.
We had a pre-production / strategy call to talk goals, vision and execution of the story.
We started with the interview then filmed supporting footage.
We decided to produce one full video and a group of “micro” video content for social platforms.
We launched the full video on LinkedIn and it generated 10,000+ views in the first week
Amobi noted increased site traffic after launching the video
Authenticity will always shine through the camera.
Great stories are about persevering, handling change, and dealing with adversity.
When the interview goes well, you can always repurpose for more content.
Ready to create your story & produce your own original content? Let’s do it.