Amobi Okugo


Background:

  • Amobi is a professional soccer player drafted in the first round (6th overall) of the 2010 MLS SuperDraft by Philadelphia Union.

  • He is also the founder of A Frugal Athlete. A blog provides an insider's look into the personal financial playbooks of professional athletes. 

  • We connected at an event in San Francisco, California.

Challenge:

  • After 8 years in Major League Soccer, Amobi found himself in unfamiliar territory… free agency. He’s always been signed and had a team to play for, this year was going to be different.

  • He wanted to share this story, but wasn’t sure how to do it.

Approach:

  • We had a pre-production / strategy call to talk goals, vision and execution of the story.

  • We started with the interview then filmed supporting footage.

  • We decided to produce one full video and a group of “micro” video content for social platforms.

Results:

  • We launched the full video on LinkedIn and it generated 10,000+ views in the first week

  • Amobi noted increased site traffic after launching the video

Takeaways:

  • Authenticity will always shine through the camera.

  • Great stories are about persevering, handling change, and dealing with adversity.

  • When the interview goes well, you can always repurpose for more content.

Connect:

  • Ready to create your story & produce your own original content? Let’s do it.